Alila Chaam was designed by one of Asia's leading architects, Alila Cha-Am is a tropical getaway that defies convention. Set in the charming coastal town of Cha-Am, on the northwest coast of the Gulf of Thailand, this luxurious beachside resort hotel is designed to be a sophisticated and contemporary lifestyle destination. From the grand marble entrance stairway to the rooftop reflecting pool, every detail is understated yet unforgettable. Guest rooms and villas are conceived as personal retreats - spacious, elegant and fully connected. Privacy is paramount, with intimate hideaways nestled amid sprawling lawns and azure pools.